Steve Gladwell

Steve is a recognised expert in all aspects of consumer, shopper and competitor research. He is an expert in provision and analysis of all types of retail and foodservice market data. He has extensive strategic marketing expertise across portfolio management, brand positioning and innovation. Steve has worked on many strategic and due diligence projects for Food Strategy Associates, including in snackfoods, chilled, frozen, drinks and plant-based categories.Steve has 20 years’ experience in consumer research. He also has extensive experience across global strategy and planning for regional businesses and brand development initiatives and was involved in all United Biscuits M&A activity since 1990.