Juan Medina

Juan Pablo Medina, the CEO of Kaffe Bueno, is redefining the use of coffee, using green chemistry and biotechnology to create sustainable materials for industries ranging from food & agriculture to personal care. His leadership is cementing Kaffe Bueno’s role in the regenerative economy, ensuring that every grain of coffee contributes to a healthier planet. Juan’s vision is clear – to harness business as an impactful tool for environmental and social good, making Kaffe Bueno a key player in a more sustainable and regenerative future.