Isabel Lydall

After a 15-year career in brand marketing and insight leadership on some of the UK’s best-loved brands, Isabel set up strategic research and insight consultancy Curious to Clear in 2020. Since then, she has led brand positioning, communications and innovation research projects for clients such as Capsicana, Little Dish, Hovis, Finsbury Food Group and Burton’s Biscuits. An avid foodie, Isabel spends her time listening to shoppers and consumers, looking for what’s new, and finding out what people are really eating and drinking, and why.