Brendan Hughes

Brendan Hughes has been “doing” eCommerce and digital marketing since 1997. For much of his career he has been responsible for devising eCommerce and digital marketing strategies to help businesses accelerate their growth. In each of those roles, Brendan was confronted with the perennial challenge of buying media across multiple platforms and, in particular, how to achieve the best returns from across the big walled gardens. Today, Brendan leads the team at Optily which provides DTC marketers such as Nespresso and Danone with single-click optimization tools, helping them save time and achieve a higher ROI from digital ads.